Posts tagged luxury
The Skilled One : Claus Porto

Based in Porto’s lush countryside - the soap company was founded in 1887 by two Germans, Ferdinand Claus and Georges Schweider. They saw in Portugal an opportunity to set up a business that was flourishing in countries such as France. Having targeted a wealthy elite, accustomed to buying imported toiletry products, they founded the `Fabrica de productos chimicos Claus & Schweder’.

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Social Media made us become hand-focused

Instead of talking with our mouths, we’re creating vast and complicated visual and textual messages with finger taps and swipes. The use of images is changing. “A product on hand” will decidedly have a much higher engagement rate, likes, shares and comments from followers versus a lifestyle image.

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