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Marie-José tells us to Shake it Baby!

Who doesn’t feel like a small kid again when they pick up a snow globe, shake it and watch the tiny snowflakes slowly settle ? It’s mesmerizing. It makes you smile.

That is exactly the feeling Marie-José van den Ende captures with her enchanting snow globe brand Shake it Baby.

After working for several years as a men’s fashion buyer and later as a magazine photographer, Marie-José accidentally branched out into her current occupation.What started out as helping out a friend quickly transformed into to the production and launch of a brand.

Marie-José explains : “Some years ago, a friend was opening an eclectic concept store in Amsterdam and was on the look out for distinctive products. I thought it would be fun to make people smile with an inspiring quote and beautiful illustration inside an XL snow globe. It would be an original gift. They directly sold out in his shop, so I designed new ones and soon there was a waiting list. This led to the idea of launching a brand”.


Living and working in Amsterdam contributes immensely to Marie-José’s creativity. The rich cultural and historical heritage of this beautiful city with its intersecting canals, innovative lifestyle and open mindedness makes it unique. Shake it Baby’s offices and ateliers are located in the heart of Amsterdam close to the Herengracht, one of the oldest city canals.

Inspiration is all around and Marie-José collects ideas everywhere. She invests a lot time not only in the creation of bold mini collage illustrations but also in the choice of the quotes. The quotes are chosen to make you smile and always to inspire in a positive way.

“I take pictures with my iPhone of various things that inspire me such as disco blue Isabel Marant boots, illustrations from a vintage magazine, the color of a young artist’s painting, a beautiful font or even my daughter’s jacket. I make prints of these pictures and assemble them to make a collage to which I add a color. This giant pin board becomes the line’s new season. Because of my background, the fashion scene is a strong influence. I strive to make sophisticated collages and once placed into the snow globes they become little pieces of art as some people call them.”

Since the time she started her company, Marie-José has collected innumerable quotes. She finds them everywhere, she has a library full but the one quote she keeps on her desk as personal inspiration is « Attitude is everything ». She found this quote from Diane von Furstenberg after reading the fashion designer’s biography.

Marie-José is proud that her brand is recognized and appreciated by many stores around the world. She just recently launched her line at the prestigious French luxury department store Le Bon Marché in Paris, France.

We too, at Yad Cheri are under the spell. We feel there is no better way to express your love or to send an inspiring message to the people around you. A unique gift.

A perfect gift to put a smile on your face and to inspire.

Just Shake it Baby !